Privacy Policy

Effective Date: 09/24/2026 Last Updated: 09/24/2026

1. Introduction and Scope

This Privacy Policy describes how Arule Healthcare Solutions LLC, d/b/a Arule Health, a New York limited liability company (“Arule Healthcare Solutions LLC,” “we,” “us,” or “our”) collects, uses, discloses, and protects information in connection with your use of the website located at arulehealth.com (the “Site”). This Policy applies to our website activities only. It does not apply to information collected offline or through any channel other than the Site, and it does not apply to Protected Health Information (PHI) processed under a signed Service Agreement and Business Associate Agreement (BAA), which is governed separately as described in Section 9 below.

This Privacy Policy should be read together with our Terms of Service. Together, these documents describe the terms governing your use of the Site.

2. Our Role as a HIPAA Business Associate

Arule Healthcare Solutions LLC provides revenue cycle management (RCM) services to healthcare practices in the United States, including credentialing and payer enrollment, eligibility verification, medical coding, claims submission, denial management, and payment posting. In delivering these services to clients under a signed Service Agreement, Arule Healthcare Solutions LLC acts as a “business associate” as defined under the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the Health Information Technology for Economic and Clinical Health (HITECH) Act.

This website and this Privacy Policy are separate from that relationship. Browsing the Site, submitting a contact form, or requesting a free audit or consultation does not create a client relationship and does not authorize the exchange of PHI. The handling of PHI between Arule Healthcare Solutions LLC and its clients is governed exclusively by the applicable Service Agreement and BAA, not by this Site or this Policy.

3. Information We Collect

We collect the following categories of information through the Site:

• Information you provide directly, such as your name, email address, phone number, company/practice name, job title, and the contents of any message you submit through our Contact Us page, our Free Audit/Consultation request form, or any other form on the Site.
• Business information you choose to share, such as your practice’s billing volume, specialty, current billing setup, or EHR system, if provided in connection with a free audit, consultation request, or sales inquiry.
• Automatically collected information, including your IP address, browser type, device type, internet service provider, referring/exit pages, operating system, date/time stamps, and clickstream data, collected through standard log files and cookies when you visit the Site.
• Cookie and advertising identifiers, collected through Google Analytics, Google Ads, and similar technologies, as described in Section 5 below.

We do not knowingly collect Protected Health Information (PHI) through the Site. See Section 9.

4. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries, provide requested information, and follow up on free audit or consultation requests
• Operate, maintain, and improve the Site
• Understand how visitors use the Site and improve its content and performance
• Communicate with you about our services, including relevant updates, unless you opt out as described in Section 12
• Detect, investigate, and prevent fraudulent or unauthorized activity
• Comply with legal obligations

We do not sell your personal information in exchange for money.

5. Cookies, Analytics, and Advertising Technologies

The Site uses Google Analytics and Google Ads to understand Site usage and measure the performance of our marketing. These services use cookies and similar technologies that may collect your IP address and browsing behavior on the Site. Google’s use of this data is governed by Google’s own privacy policy and is described at https://policies.google.com/technologies/ads.

You can disable cookies through your browser settings. Doing so may affect the functionality of certain features of the Site. Where required by law, we will provide a cookie consent mechanism allowing you to choose which categories of non-essential cookies to accept.

6. How We Share Your Information

We do not share your personal information, including your mobile phone number or SMS
opt-in consent, with any third party or affiliate for their own promotional or marketing
purposes, under any circumstance.

• Service providers who perform functions on our behalf, such as website hosting, customer relationship management (CRM), email communication, scheduling, and analytics providers, bound by confidentiality and data protection obligations appropriate to the service they provide
• Advertising partners (currently Google), as described in Section 5
• Professional advisors, such as legal or accounting advisors, where necessary
• Regulators or authorities, where required by law, subpoena, or legal process
• A successor entity, in the event of a merger, acquisition, or sale of assets, subject to this Policy or a comparable one

We do not share mobile phone information or SMS opt-in data with third parties for marketing or promotional purposes.

7. Data Retention

We retain personal information collected through the Site for as long as necessary to respond to your inquiry, maintain our business records, and comply with legal, accounting, or reporting obligations. Information submitted through a contact or consultation request form is generally retained for the duration of our business relationship with you (if any) plus a reasonable period thereafter, unless you request earlier deletion as described in Sections 10 and 11.

8. Data Security

We maintain administrative, technical, and physical safeguards designed to protect information submitted through the Site, consistent with industry-standard practices. No method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security of information you submit.

This section addresses website-level data security only. Security controls applicable to PHI processed on behalf of clients – including encryption, access controls, audit logging, and breach notification timelines – are governed by the applicable BAA and Service Agreement, consistent with the HIPAA Security Rule.

9. Do Not Submit Protected Health Information (PHI) Through This Site

Please do not submit PHI – including patient names, dates of birth, diagnosis or procedure codes, insurance identification numbers, or any other individually identifiable health information – through this Site, its forms, live chat, or general email addresses. This Site is not designed or intended to receive PHI.

If you become a client of Arule Health, the exchange, storage, and handling of PHI is governed exclusively by a separate, signed Service Agreement and Business Associate Agreement (BAA), not by this Site or this Privacy Policy.

If you accidentally submit PHI through this Site before a Service Agreement and BAA are in place, please contact us immediately at privacy@arulehealth.com or info@arulehealth.com. We will take reasonable steps to secure, restrict access to, and delete the inadvertently submitted information from our systems as soon as practicable.

10. Your Privacy Rights – California Residents

If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA), gives you the right to:

• Know what personal information we have collected, used, disclosed, and (if applicable) sold or shared about you
• Correct inaccurate personal information we maintain about you
• Delete personal information we have collected from you, subject to certain exceptions
• Opt out of the sale or sharing of your personal information (Arule Healthcare Solutions LLC does not sell personal information; we currently limit “sharing,” as CCPA defines that term for cross-context behavioral advertising, through your cookie choices described in Section 5)
• Limit the use and disclosure of sensitive personal information, if applicable
• Not be discriminated against for exercising any of these rights

Where technically feasible, we honor Global Privacy Control (GPC) browser signals as a valid opt-out request. To exercise any of these rights, contact us at privacy@arulehealth.com. We will respond within the timeframe required by law.

11. Your Privacy Rights – Other U.S. States

If you are a resident of Virginia, Colorado, Connecticut, Utah, or another state with a comprehensive consumer privacy law, you may have similar rights to access, correct, delete, or obtain a copy of your personal information, and to opt out of certain processing. To exercise any applicable rights, contact us at privacy@arulehealth.com, and we will respond consistent with the requirements of the applicable state law.

12. SMS/Text Messaging and Your Choices

If you provide your mobile phone number and opt in through a form on this Site (for example, by checking the SMS consent box on our Contact Us or Free Consultation form), you agree to receive text messages from Arule Healthcare Solutions LLC, d/b/a Arule Health, related to appointment reminders, service updates, and promotional offers. Message Frequency: Message frequency varies; you may receive up to approximately 12 messages per month. Message and Data Rates: Message and data rates may apply. Support: For help, reply HELP to any message, or email us at info@arulehealth.com. Opt-Out: You may opt out of receiving text messages at any time by replying STOP to any message. You will receive one final confirmation message. You may also contact privacy@arulehealth.com to be removed. Consent to receive text messages is not a condition of purchasing any services from us. If you receive marketing emails from us, every email includes a clear and conspicuous way to unsubscribe, consistent with the CAN-SPAM Act.

13. Children’s Privacy

This Site is intended for business use by healthcare practices and professionals. We do not knowingly collect personal information from children under the age of 13. If you believe a child has provided us with personal information, please contact us at privacy@arulehealth.com and we will take steps to remove it.

14. Third-Party Links

The Site may contain links to third-party websites or tools we do not control. We are not responsible for the privacy practices or content of those third-party sites. We encourage you to review the privacy policy of any third-party site you visit.

15. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will post the revised Policy on this page with an updated “Last Updated” date. Continued use of the Site after changes are posted means you accept the revised Policy.

16. Contact Us

If you have questions about this Privacy Policy or wish to exercise any privacy rights described above, please contact us at:

Arule Health, West Nyack, NY 10994, USA General inquiries: info@arulehealth.com Privacy and compliance inquiries: privacy@arulehealth.com Phone: +1 (917) 720-6823